Hiring an SEO consultant has the potential to be the best move you ever make in your business. SEO is here to stay and there are so many companies out there taking advantage of it. If you don’t work out how SEO can work for you, you could be missing out on business growth and income. Doing SEO yourself can be tough, so most people turn to an SEO professional such as a consultant, but there are some things to consider first.
What do I want to achieve? This is a big consideration. If you want to rank for the search term ‘lawyer’ then you are likely going to need a massive SEO push with a huge budget to be able to reach the first page. Niche down to a city or specific niche, for example ‘divorce lawyer London’ may be a much better move with a more attainable goal. A local SEO consultant to London such as http://www.theseoconsultantlondon.co.uk/ will be able to quickly help you plan a strategy for ranking.
Before you hire an SEO company, you should be sure to discuss how the reporting will work and how they will be able to keep you updated on the progress being made. If there is no real reporting then it is so hard to know what the company are doing, and if they are really doing enough to help you rank.
Find an SEO company and consultant who is familiar with the latest techniques and has a track record of ranking companies for their search terms, and you won’t go too far wrong.